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VOIP industry On Rollercoaster RideOn this blog we discuss about free Voip Calls. Lets discuss some of the future aspects of the same in today's scenario.Let me tell you the breakdowns and shutdowns in the VOIP industry has started to gain momentum. This VOIP industry back set is far from over unless and until plans and operations are made to set it in a proper track. If i was the decision maker I would have suggested creating awareness about VOIP using other mediums like media, newspapers and mobile advertising.People using VOIP often say that VOIP has nothing more in it where more users can be created; also there is a great possibility that the present users of VOIP can shift themselves from it as they find it no more interesting. If this is the trend that is gaining momentum then definitely the day is not far when the companies will have to lock their shutters to the business which once dreamt of replacing the telephone industry.So what and where is the problem and what and where is the solution. There should be at least a solution for the backlash of the VOIP industry which once saw many takeovers, many mergers, money poring in terms of investments. Where is the capital market which once was happy and interested in the growth of this industry and where is the money gone.In this world of investment and mergers, one can say that a lot depends on the sensex. If one says that there is no money in the market then I do agree but this condition is same for all. If one say that industries balance can be maintained by making cost cutting at the cost of cutting down employees than where is the question of providing better service. There is also a great need of well experienced professionals but if the present employers are removed then later it might be that any professional would not prefer to opt for such career which has minimum security for the employees. Also the cost of training the fresh recruits will add up towards the company’s expenditure. If one will shy away from advertising and marketing then the brand will loose its brand value which takes a good time to be created. If this current trend is followed than once can blindly be sure that there will be many fallouts in this industry.I think to avoid this fallout the VOIP industry should help themselves by promoting and increasing its brand value even at this time of crises. They should help themselves by making their operations better and by increasing their technology which for tomorrow will reward them with good market capitalization.Accordingly the VOIP industry also tries to completely focus on the enhancement of the technology and up gradation of the marketing techniques which will help this industry to flourish and help make communication easy and affordable and helping the world to be a smaller and closer place.